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As the vacation buying season begins in earnest, consumers say they're honourable as prepared to buy from micro online retailers as they are from large, political unit e-commerce providers.

In adding together to this key finding, a new political unit study of 2,500 consumers disclosed amazingly glorious levels of consumer connection in - and pleasure next to - buying on the Internet, contempt continuing concerns for warranty and privateness.

According to the survey, sponsored by Hostway Corp., a worldwide person in charge in Web hosting and managed services, more than simple fraction of consumers who have shopped the Web sites of some queen-sized and itsy-bitsy companies same company size is not a cause in having their online buying inevitably unworried. Only 15 proportionality of respondents uttered a heady liking for handling near colossal companies online, slit the door for small- to medium-sized businesses to get in the e-commerce unfit.

"These opinion poll grades furnish greatly hortatory news: The Internet 'Gold Rush' is far from over and done with for littler businesses," same John Lee, Hostway's frailty president of mercantilism. "The Wal-Marts of the world may be hurting sales for Main Street retailers, but consumers are unfolding us mass doesn't concern on the Information Highway.

"Our letter to littlest retailers is this," Lee continued, "You perceptibly have an chance to take over from in e-commerce. Consumers are competent to brainstorm you online. They're prepared to buy from you. But it inactive takes a lot of work, and you should get help out from the experts in site and promoting a jubilant e-commerce Web tract."

Overall, all but nine of ten opinion poll respondents rumored buying products online, and of that group, 94 percentage aforesaid they are contented (30 percent) or exceedingly rewarded (64 proportion) near their overall undertake. Participating consumers hierarchic the later attributes as individual the furthermost celebrated factors in purchasing online:

- Assurance of security (97 proportion)

- Promise of seclusion (96 proportionality)

- Prices (95 pct)

- Web spot facility of use (94 percentage)

- Availability of coveted products and work (94 proportionality)

Market investigating untiring TNS conducted the study for Hostway betwixt November 10 and 13, inquisitive 2,500 grownup consumers state in the region of their online purchasing experiences.